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With enormous growth should come maybe not enormous, but at least proportional responsibility. Electronic music culture is enormous. Our culture has absolutely exploded over the last 7 years and many people (including mainstream media outlets) now consider it "just part of pop culture". PLUR was always there to "save the vibe". The raver's credo, if you will. However, as much as those that have alwasy subscribed to the PLUR ethos, I have personally been partying for over 15 years and many of my friends were not aware of PLUR (and definitely not the handshake). Shocking? Well only if you were indoctrinated into the culture with PLUR. PLUR (if you don't know) stands for Peace. Love. Unity. (and) Respect. --Responsibility is not included because it should be inferred but because we have not seen a certain level of integration of PLUR into the larger culture, those that are familiar with PLUR but worry that we are not being as responsibilie as we could be as a culture will write PLURR (the extra R standing for responsibility).
Wow -there's a lesson for you ;) Why am I bringing this up? Well going back to our explosive groth and commercialism, we are either in the midst of an ethos crisis or we could face one in the future if we don't do our part in teaching the new kids who are coming into the culture what this culture is all about. EDM is currently the fastest growing youth culture. Hence, the party pledge.
The EMA Party Pledge was a response to last year's wave of festival tradegies and this year's negative coverage of Ultra. People don't always like to be reminded of things that have gone wrong but EMA thinks it's important to bring it up to learn from it and create solutions. The party pledge is a solution.
So what are we asking? We are asking our (electronic dance music) community to endorse it.
So far we have experienced enthusiasm from many people who were willing to sign it (over 350 signatures at Sunset Music Festival and over 100 extra at this past weekend's RaveReady.com's warehouse sale). We have also experienced some resistance from a small minority of people who have always subscribed to PLUR(R), who think it's just common sense. To that I would say yes. Our party pledge is common sense. It is also open for comment from our community and we are open to it evolving with language that better fits the community. We left it pretty basic so anyone and everyone (wherever they are at in their personal evolution) would understand. We are also going to be asking our industry to be adopting something like this on their websites. We see this as a way our industry can #playitfwd and help our community continually raise the bar.
Why are we asking for endorsement? We believe that education is always key. We must remind people. If you don't teach someone, you cannot expect them to know something. Also, our culture has been long acquainted with counter-cultural values ... some people could mistake this for thinking that poor behavioral choices are okay in our sacred space when they're not. If there is violence happening at our parties with gate crashing, shootings, or stabbings then ... someone did not get the memo about what this scene is about. They did not endorse, acknowledge, or sign a party pledge and they certainly were not able to decipher what PLUR stood for on their fellow party patron's shirts.
As an organization that is here to provide a unified voice for our culture, it's our job to promote this pledge.
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